Privacy Policy

Overview

Sleepmax Mattress operates this store and website, including all related information, content, features, tools, products and services, in order to provide you, the customer, with a curated shopping experience (the "Services"). Sleepmax Mattress is powered by Shopify, which enables us to provide the Services to you.

If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy controls with respect to the collection, processing, and disclosure of your personal information.

Please read this Privacy Policy carefully. By using and accessing any of the Services, you acknowledge that you have read this Privacy Policy and understand the collection, use, and disclosure of your information as described in this Privacy Policy.

Personal Information We Collect or Process

When we use the term "personal information," we mean information that identifies or can reasonably be linked to you or another person. Personal information does not include information that is collected anonymously or that has been de-identified so that it cannot identify or be reasonably linked to you.

• Contact details including your name, address, billing address, shipping address, phone number, and email address.
• Financial information including payment card information, financial account information, transaction details, form of payment, payment confirmation, and other payment details.
• Account information including your username, password, security questions, preferences, and settings.
• Transaction information including items you view, add to your cart or wishlist, purchase, return, exchange, cancel, and your past transactions.
• Communications with us, including information you include when sending a customer support inquiry.
• Device information including information about your device, browser, network connection, IP address, and other unique identifiers.
• Usage information including how and when you interact with or navigate the Services.

Personal Information Sources

We may collect personal information from the following sources:

• Directly from you, including when you create an account, visit or use the Services, communicate with us, or otherwise provide personal information.
• Automatically through the Services, including from your device and through cookies and similar technologies.
• From service providers that enable certain technology or collect and process personal information on our behalf.
• From partners or other third parties.

How We Use Your Personal Information

• Provide, tailor, and improve the Services. We use personal information to provide the Services, process payments, fulfill orders, remember preferences, send account notifications, process purchases, returns, exchanges, and other transactions, arrange shipping, enable reviews, and create a customized shopping experience.
• Marketing and advertising. We may use personal information to send marketing, advertising, and promotional communications by email, text message, or postal mail, and to show online advertisements for products or services on the Services or other websites.
• Security and fraud prevention. We use personal information to authenticate accounts, provide a secure payment and shopping experience, detect, investigate, or take action regarding possible fraudulent, illegal, unsafe, or malicious activity, and secure our services.
• Communicating with you. We use personal information to provide customer support, respond to you, provide effective services, and maintain our business relationship with you.
• Legal reasons. We use personal information to comply with applicable law, respond to valid legal process, participate in legal proceedings, and enforce or investigate potential violations of our terms or policies.

How We Disclose Personal Information

In certain circumstances, we may disclose your personal information to third parties for legitimate purposes subject to this Privacy Policy. Such circumstances may include:

• With Shopify, vendors, and other third parties who perform services on our behalf, such as IT management, payment processing, data analytics, customer support, cloud storage, fulfillment, and shipping.
• With business and marketing partners to provide marketing services and advertise to you, including personalized advertising based on online activity with different merchants and websites where permitted by applicable law.
• When you direct, request, or otherwise consent to our disclosure of certain information to third parties, such as to ship products or through your use of social media widgets or login integrations.
• With our affiliates or otherwise within our corporate group.
• In connection with a business transaction, such as a merger or bankruptcy, or to comply with legal obligations, enforce terms or policies, and protect or defend the Services, our rights, and the rights of users or others.

Relationship with Shopify

The Services are hosted by Shopify, which collects and processes personal information about your access to and use of the Services in order to provide and improve the Services for you. Information you submit to the Services will be transmitted to and shared with Shopify as well as third parties that may be located in countries other than where you reside.

In addition, to help protect, grow, and improve our business, we use certain Shopify enhanced features that incorporate data and information obtained from your interactions with our store, along with other merchants and Shopify. In these circumstances, Shopify may be responsible for processing certain personal information, including responding to certain requests to exercise rights over that information.

To learn more about how Shopify uses personal information and the rights you may have, visit the Shopify Privacy Portal.

Third Party Websites and Links

The Services may provide links to websites or online platforms operated by third parties. If you follow links to sites not affiliated with or controlled by us, you should review their privacy and security policies and other terms. We do not guarantee and are not responsible for the privacy, security, accuracy, completeness, or reliability of such sites.

Information you provide on public or semi-public venues, including third-party social networking platforms, may be viewable by other users of the Services and users of those platforms. Our inclusion of such links does not, by itself, imply endorsement of those platforms or their owners or operators.

Children's Data

The Services are not intended to be used by children, and we do not knowingly collect personal information about children under the age of majority in your jurisdiction. If you are the parent or guardian of a child who has provided us with personal information, you may contact us using the contact details below to request that it be deleted.

As of the effective date of this Privacy Policy, we do not have actual knowledge that we "share" or "sell" personal information of individuals under 16 years of age, as those terms are defined in applicable law.

Security and Retention of Your Information

No security measures are perfect or impenetrable, and we cannot guarantee perfect security. In addition, information you send to us may not be secure while in transit. We recommend that you do not use unsecured channels to communicate sensitive or confidential information to us.

How long we retain personal information depends on factors such as whether we need the information to maintain your account, provide Services, comply with legal obligations, resolve disputes, or enforce contracts and policies.

Your Rights and Choices

Depending on where you live, you may have some or all of the rights listed below in relation to your personal information. These rights are not absolute, may apply only in certain circumstances, and in certain cases we may decline your request as permitted by law.

• Right to access or know. You may have a right to request access to personal information that we hold about you.
• Right to delete. You may have a right to request that we delete personal information we maintain about you.
• Right to correct. You may have a right to request that we correct inaccurate personal information we maintain about you.
• Right of portability. You may have a right to receive a copy of personal information we hold about you and request that we transfer it to a third party, in certain circumstances and with certain exceptions.
• Right to opt out of sale or sharing for targeted advertising. Depending on where you reside, you may have a right to opt out of the "sale" or "share" of your personal information or certain processing for targeted advertising.
• Managing communication preferences. You may opt out of promotional emails by using the unsubscribe option displayed in our emails. If you opt out, we may still send non-promotional emails about your account or orders.

You may exercise rights where indicated on the Services or by contacting us using the contact details below. To learn more about privacy rights related to data processed by Shopify, visit https://privacy.shopify.com/en.

We will not discriminate against you for exercising privacy rights. We may need to verify your identity before processing requests. In accordance with applicable law, you may designate an authorized agent to make requests on your behalf, and we may require proof of authorization and direct identity verification.

Complaints

If you have complaints about how we process your personal information, please contact us using the contact details below. Depending on where you live, you may have the right to appeal our decision or lodge your complaint with your local data protection authority.

International Transfers

We may transfer, store, and process your personal information outside the country where you live. If we transfer personal information out of the European Economic Area or the United Kingdom, we will rely on recognized transfer mechanisms where required, such as Standard Contractual Clauses or equivalent contracts issued by the relevant competent authority.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time, including to reflect changes to our practices or for operational, legal, or regulatory reasons. We will post the revised Privacy Policy on this website, update the "Last updated" date, and provide notice as required by applicable law.